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The secret I learned in the gym parking lot

Updated: May 5, 2023


At the gym the other day, I noticed the strangest thing. I'm normally there very early - slightly before 5 am. What I noticed was the cars. Every day at 4:55 am, the same exact cars were in that parking lot, every morning. Before most people want to wake up, the same people were lining up to do something that most people don't want to do.


Work out. It struck me then that there's a massive parallel in life. The people who have what we want most aren't necessarily smarter, or better, or more privileged. In most cases, if we're honest, they've simply been doing what we've been unwilling to do. There's a big parallel in business. When you hear about the founders that hopped on a plane at a moment's notice because that one mentor or investor became available the next day for a conversation, you know they did what most won't do. When you hear about the CEOs that finished their MBAs by flying to a weekend program, struggling through sleepless nights studying with 3 kids at home, you know they did what most won't do. When you see the athlete who finally wins the gold after 3 Olympics where they didn't reach the podium, you know they did what most aren't willing to do. So ask yourself these 3 questions: 1. What do I want?

2. Who's already done it?

3. What are they doing that I've been unwilling to do?


Our dreams are much closer than we think. We simply have to do what most won't do.

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